⚠️
Email automation requires the Growth plan or above. On Free and Starter plans, signups receive a basic transactional confirmation but no automated follow-up sequences. Upgrade your plan in Account Settings → Billing to unlock full email automation.

The Three Automated Email Types

Spynra supports three distinct email types, each triggered at a different point in the waitlist lifecycle:

  • Welcome Email — Sent immediately when someone joins the waitlist. Every new signup gets this.
  • Milestone Email — Sent when a participant reaches a specific referral count threshold that you define. Triggered once per participant when they cross the threshold.
  • Launch Day Email — Sent manually by you from the dashboard when you're ready to launch. Goes to your entire waitlist at once.

Each email type has its own template editor, subject line field, and send controls. They operate independently — enabling or disabling one does not affect the others.

Where to Configure Emails

All email configuration lives in Project Settings → Emails tab. Open your project, click Settings in the left sidebar, then select the Emails tab. Each email type is presented as a collapsible section with a toggle to enable or disable it and a template editor below.

Email Templates
Configure automated emails sent to waitlist participants
📩 Welcome Email
Subject Line
You're on the list! Here's your referral link
Body
Welcome to the waitlist! Your position is {{position}}. Share your link to move up: {{referral_link}}
🎯 Milestone Email ▸
🚀 Launch Day Email ▸

Welcome Email

The welcome email is sent immediately — within seconds — when someone successfully submits the signup form. It is the first direct communication you have with a new waitlist member, and it is your single best opportunity to drive referrals while motivation is highest.

Default content

Out of the box, the welcome email includes a confirmation that they've joined, their current waitlist position, their unique referral link, and the referral reward text you configured in the Referral settings. The default template is functional but generic — you should customize it to reflect your brand and product.

Template variables

You can use the following variables anywhere in the subject line or body. Spynra replaces them with the correct value for each recipient at send time:

Available template variables
{{first_name}} — Recipient's first name (e.g., "Sarah") {{position}} — Their current waitlist position number (e.g., "247") {{referral_link}} — Their unique referral URL {{waitlist_name}} — Your project's display name

If a recipient did not provide a first name at signup (some forms only collect email), {{first_name}} will render as empty. To avoid awkward greetings like "Hi ," consider writing around the variable: "You're on the {{waitlist_name}} waitlist" rather than "Hi {{first_name}}".

Best practices for the welcome email

  • Include {{referral_link}} prominently — ideally as a clearly labeled button or bolded URL in the first half of the email. Don't bury it.
  • Show {{position}} near the top. Position creates immediate context ("you're #312") and makes the referral incentive feel tangible — they know exactly what they're improving.
  • Give them one clear action: share their link. Don't dilute with multiple CTAs in this first email.
  • Keep the email short. Welcome emails with one goal (share your link) outperform long brand manifestos in referral conversion.
  • Use the Send Test button before saving to see exactly what recipients will receive, with real variable values substituted.

Enabling the welcome email

In Settings → Emails → Welcome Email section, flip the toggle to Enabled. Edit the subject line and body, then click Save Template. The email begins sending to new signups immediately — it applies to all signups going forward, not retroactively to existing ones.

Milestone Email

The milestone email rewards your most engaged referrers. It fires once per participant when their referral count reaches or exceeds a threshold you set. Use it to recognize top referrers, deliver a promised reward, or simply let them know they've hit a goal.

Setting the threshold

In Settings → Emails → Milestone Email section, enable the toggle and set the Threshold field to the referral count that triggers the email. For example: entering 3 means the email sends when a participant's referral count reaches 3. The email sends exactly once — a participant who goes from 2 to 5 referrals will still receive it, triggered at the moment they crossed 3.

What to put in the milestone email

The milestone email is higher-value than the welcome email because the recipient has already demonstrated real commitment — they referred people. Treat it accordingly:

  • Acknowledge what they did specifically: "You've referred {{referral_count}} people to {{waitlist_name}} — that's incredible."
  • Deliver whatever reward you promised. If it's a discount code, put the code directly in the email body. If it's early access, say so explicitly.
  • Encourage them to keep going if there's a higher tier or if more referrals continue to benefit them.
⚠️
As noted in the Referral System Setup article, Spynra does not automatically fulfill rewards. Sending the milestone email is the notification — but delivering the actual reward (early access, a code, a physical item) is your responsibility. Make sure your fulfillment process is ready before enabling this email.

Template variables in the milestone email

The same variables available in the welcome email — {{first_name}}, {{position}}, {{referral_link}}, {{waitlist_name}} — are available here as well. Use {{position}} to show participants how far up the waitlist their referrals have moved them.

Launch Day Email

The launch day email is fundamentally different from the other two: it is not triggered automatically. You send it manually, from your dashboard, when you decide you're ready to launch. It goes to every person on your waitlist at once.

When to use it

  • Your product is live or about to go live, and you're inviting waitlist members to access it
  • You're opening early access to your top tier of referrers first (you'd export and email those separately, then send this to the rest)
  • You're announcing a launch date even if the product isn't immediately accessible
  • You're sending a launch promotion — a discount code, a founding member offer, a limited-time deal

How to send it

  1. 1
    Prepare your template in advance
    Go to Settings → Emails → Launch Day Email and write your template. Use the Send Test button to preview it with real data. Do this before your launch day — don't write the email under pressure on the day you want to send it.
  2. 2
    When ready, go to your project dashboard
    Navigate to your project dashboard (not Settings). In the top bar or the Signups panel, you'll see a Send Launch Email button. This button only appears when the launch day email template has been saved and the toggle is enabled.
  3. 3
    Confirm the send
    A confirmation dialog shows you the total recipient count and a preview of the subject line. Confirm to begin sending. Delivery is batched and may take several minutes for large waitlists — you'll see a progress indicator in your dashboard.
⚠️
The launch day email is a one-time send. Once you confirm, it goes to everyone. There is no undo, no recall, and no way to unsend. Use the Send Test button, read it one more time, and make sure your links work before you confirm.

Template Customization Tips

Subject lines

  • Keep them under 50 characters — this is the limit before most email clients truncate on mobile.
  • Be specific. "You're on the Spynra waitlist (#247)" outperforms "Welcome\!" in open rates.
  • Avoid spammy language: "FREE", "ACT NOW", excessive exclamation marks. These trigger spam filters.
  • For the launch day email, make the subject line unmissable: "{{waitlist_name}} is live — here's your access" leaves no ambiguity about what the email contains.

Body copy

  • Use {{first_name}} in the greeting only if you're confident most signups provided a name. If your form only collects email, skip the personalized greeting rather than risk blank salutations.
  • Keep each email focused on a single action. Welcome emails: share your link. Milestone emails: claim your reward. Launch day: visit the product.
  • Always include a plain-text fallback line with your referral link URL in welcome emails — some email clients don't render buttons correctly, and you don't want participants unable to find their link.

Testing before saving

Every email template editor includes a Send Test button. Enter any email address (your own is fine) and Spynra sends the email immediately with real variable substitution using data from a recent signup on your waitlist. Review it in your actual email client before saving and enabling the template.

Email Sending Domain

By default, all automated emails from your waitlist are sent via Spynra's email infrastructure. Recipients will see the sender as something like Your Waitlist Name via Spynra Launch in their email client, with the from address being a Spynra domain.

If brand consistency matters and you'd prefer emails to appear to come directly from your own domain (e.g., hello@yourstartup.com), custom sending domains are available on the Pro plan. Setting up a custom sending domain requires adding a few DNS records to your domain to verify ownership and authorize sending. The configuration walkthrough is in Settings → Emails → Sending Domain once you're on Pro.

💡
For most early-stage waitlists, the default "via Spynra Launch" sender is perfectly fine. Recipients care more about the content and whether the product is real than who the technical sender is. Set up a custom sending domain once you've validated your waitlist, not before.