Leaderboard Management

How the leaderboard works

Every person who joins your waitlist automatically appears on the leaderboard. Participants are ranked by their number of successful referrals, highest first. A successful referral means someone clicked their unique referral link and completed the signup form — bounces and incomplete submissions do not count.

When two participants have the same referral count, ties are broken by join date: whoever joined earlier holds the higher position. This rewards early adopters and creates urgency for latecomers to refer more people to climb past them.

Rankings update in real time. The moment a referral is confirmed, both the referrer's count and everyone's positions adjust immediately.

What participants see

After completing signup, each participant lands on a confirmation page that shows:

• Their current position on the leaderboard (e.g., "#47 on the waitlist")
• Their unique referral link to share
• How many referrals they need to move up to the next milestone position (if milestones are configured)
• The full public leaderboard, if visibility is set to Public

Positions on the leaderboard show a display name derived from the participant's email (e.g., "j***@gmail.com") by default, to balance social proof with privacy. You can configure this in Project Settings.

Customizing the leaderboard

Go to Project Settings → Leaderboard tab to configure how the leaderboard looks and behaves.

1. 1
   Leaderboard title

   The headline displayed above the rankings table. Default is "Waitlist Leaderboard". Examples: "Early Access Ranking", "Launch Leaderboard", "Beta Access Queue". Keep it under 40 characters for clean display on mobile.
2. 2
   Leaderboard description

   A short line of copy below the title explaining the reward or stakes. This is the most important motivational text on the page. Be specific about what top referrers get: "Top 10 referrers get early access and 40% lifetime discount" converts far better than "Refer friends to move up."
3. 3
   Show or hide the referral count column

   When visible, participants can see exactly how many referrals each person ahead of them has. This creates clear, achievable targets ("I need 3 more referrals to pass #12"). When hidden, only the ranked position is shown. Showing the count is recommended — it increases sharing activity by making the gap to the next position concrete.
4. 4
   Number of visible rows

   Choose how many rows appear in the public leaderboard table: top 10, top 25, top 50, or all participants. Top 25 is the default and works well for most launches. Showing all participants is useful if your list is small and you want everyone to feel included; limiting to top 10 creates exclusivity but can feel demotivating for participants ranked 50+.

Public vs. private leaderboard

You can control who can see the leaderboard:

• Public (default) — Anyone who visits your waitlist URL can see the ranked leaderboard, even before they sign up. This creates social proof: visitors can see that real people have already signed up and are competing for early access. Public leaderboards typically increase conversion rates on the signup page.
• Private — Only participants who have already signed up can see the leaderboard. Useful when you're running an internal launch (e.g., among your own users or a specific community), when you don't want competitors to see how much interest you're generating, or when the leaderboard rewards are invitation-only and shouldn't be advertised publicly.

How participants look up their own position

Participants who lose or forget their confirmation page can look up their current rank at any time. On your waitlist page, there is a "Check my position" link at the bottom of the signup form. They enter their email address and are shown their current rank, referral count, and referral link — without needing to re-enter the waitlist or re-submit the form.

Removing someone from the leaderboard

There is no way to remove a participant from the leaderboard without removing them from the waitlist entirely. To do this:

1. 1
   Go to the Waitlist tab

   Find the participant by searching their email address in the search bar at the top of the table.
2. 2
   Delete the entry

   Click the three-dot menu on the participant's row and select Delete. This permanently removes them from the waitlist and the leaderboard. Any referrals they generated are preserved on the accounts of the people they referred — those signups remain valid.

Plan requirements

The basic leaderboard (public, top 25, default title) is available on all plans including Free. Advanced leaderboard controls — custom visibility settings (public/private), extended row counts (top 50 or all), and custom title and description — require the Growth plan or above.

Tips for driving leaderboard competition

The leaderboard is infrastructure — but competition requires activation. Here's what works:

1. 1
   Announce top referrers publicly

   Post a weekly or milestone update on social media: "Our top 3 referrers this week — thanks for spreading the word\!" Tag them if you have their social handles. Public recognition motivates the people mentioned and signals to everyone else that referrals are being noticed.
2. 2
   Email milestone congratulations

   Use Email Automation to send a triggered email when someone reaches a referral milestone (e.g., 5 referrals, 10 referrals). Acknowledge the achievement specifically: "You've referred 5 people — you're now ranked #8. Three more referrals puts you in the top 5." Personalized progress emails have significantly higher open rates than generic newsletters.
3. 3
   Set a compelling, specific reward for top spots

   Vague rewards ("exclusive access") perform poorly. Specific rewards that connect to real value perform well: "Top 25 referrers get 6 months free at launch", "First 10 to refer 10 people join our founding customer advisory board." If the reward isn't something people would actually want, no amount of leaderboard design will compensate.
4. 4
   Create urgency with a deadline

   Open-ended leaderboards lose momentum. Set a launch date and count down to it. "The leaderboard closes when we launch on May 15th" is a real deadline that motivates action. Without a deadline, people defer sharing indefinitely.