Changelog

New deep-dive: What Is K Factor? The Viral Waitlist Metric That Actually Matters — covers the formula, why it matters more than raw signups, benchmark tables for every K range, an interactive calculator, the two levers that push K above 1.0, and five failure modes that kill virality.

You can now track K factor, referral rate, and invite conversion rate for each campaign directly from your dashboard. Includes benchmark comparisons against industry averages, trend sparklines showing your last 30 days, and CSV export for offline analysis.

Unknown routes now show a branded error page with links back to key pages instead of a blank error. Prevents dead ends for users who land on a moved or mistyped URL.

Comprehensive help center with 11 guides covering everything from setting up your first campaign to embedding the waitlist widget on any website. Accessible at /help.